Job brief

We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic professionals and will direct our marketing efforts towards great success.

An excellent CMO is passionate for their profession and have great knowledge for all things marketing and attribution. The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition and lead CX.i by branding.

Responsibilities
  • “Listen” to the trends of the market and direct the market research efforts of the company
  • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  • Define marketing strategies to support the company’s overall strategies and objectives
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  • Build a highly efficient team of marketing professionals
  • Create a solid network of strategic partnerships
Requirements
  • Proven experience as chief marketing officer or similar role
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • Understanding of different business disciplines (biz dev, finance)
  • Proficient in MS Office and business software (e.g. CRM, hubspot, salesforce)
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
DEPARTMENT:

Corporate Dallas HQ (remote)

POSITION SUMMARY:

Candidate will be given a hands-on role in the operations of a PR team. This experience will be crucial if you are considering a career in PR or marketing communications. Your role will be to provide support to the executives in their duties with tasks including collaborating on research and PR related projects. Related to article generation or research, as well as internal and external communications. Lots of energy and a great attitude is a must for this role.

You should be interested in the beauty, food, retail, media or technology industry. Ideal candidates have a desire to learn about media relations, possess strong communication skills, and work well independently. Previous relative experience is a plus but not required.

POSITION RESPONSIBILITIES:
  • Assist in the development of social media content for Facebook, Twitter, Instagram and LinkedIn.
  • Support media relations outreach and national publications through writing drafts of news releases, making pitch drafts and supporting efforts to work with media to supply expert sources and information.
  • Media monitoring & reporting for client clips
  • Competitor research & list building for clients
  • Create updated media lists for PR database
  • Brainstorming & drafting various pitch angles
  • Maintain blog posts and newsletters
  • Perform other duties as required.
QUALIFICATIONS:
  • Strong research, organizational and writing skills
  • A proven understanding of marketing, communications, social media and online and traditional media
  • Excellent communication skills
  • Ability to take initiative and assume responsibility
  • Ability to work independently and in team settings
  • Excellent attention to detail, including proofreading
  • Ability to manage time and meet deadlines
  • Attendance and punctuality are essential.
LEARNING OBJECTIVES:
  • Understanding what it is like to work in a professional virtual environment
  • Manage an intake process in a high volume, fast paced, environment
  • Interact and assist with employers
  • Be a source of information for on campus resources Increased Skills
  • Enhance communication skills with internal and external stakeholders
  • Provide high quality customer service in a multi-facetted environment
  • Identify and refer to campus resources as needed
  • See a project through completion independently Modified Behavior
  • Enhance confidence, communication, and professional demeanor
  • Comfortable with being an advocate for our office/’selling’ a service
  • Increase comfort level advising peers
  • Strengthen leadership skills
  • Optimize time management and organizational skills
  • Understanding the importance of data
DAYS/TIMES NEEDED:

Flexible

About CustomerX.i

Bridging the gap between online and offline retail Since 2019 CustomerX.i has been providing Offline Intelligence for restaurants and retailers. Helping them make data-drive marketing decisions.

Role and Responsibilities:
  • collaborate with our data science team to build out analysis algorithm
  • Participate in the development of deep-learning and other machine learning models against large datasets to improve our core global index of appetite algorithm
  • Define and build tools and processes to improve the core analysis algorithm
  • Ownership of product life cycles, including prioritization and continuous improvement by working closely with engineering teams
  • Deliver production-quality code against aggressive timelines
  • Collaborate on the development of a reimagined customer facing interface
Mission/Purpose:

The data science team supports the backbone of our business. Driving key insights to uncover audiences for our clients to engage. The ideal candidate is a creative and highly-motivated Computer Scientist.

Needed Skills:

-Attention to detail
-Object-oriented design, data structures, and algorithm design.
-Efficient execution of sprints
-Organization and planning
-Experience with agile software development techniques, test-driven development, and continuous integration

About CustomerX.i

Bridging the gap between online and offline retail
Since 2019 CustomerX.i has been providing Offline Intelligence for restaurants and retailers. Helping them make data-drive marketing decisions.

Role and Responsibilities:
  • collaborate with Chief Software Engineer and Data Science team to build and manage cloud platform
  • Define and build tools and processes to improve the core systems
  • Ownership of product life cycles, including prioritization and continuous improvement by working closely with engineering teams
  • Deliver production-quality code against aggressive timelines
Mission/Purpose:

The Software Engineering team supports the backbone of our business. Driving key products that directly impact customer experiences and overall business performance. The ideal candidate is a creative and highly-motivated Software Engineer.

Needed Skills:

-Attention to detail
-Object-oriented design, data structures, and algorithm design.
-Efficient execution of sprints
-Organization and planning
-Experience with agile software development techniques, test-driven development, and continuous integration

  • Kafka
  • Azure cloud experience
  • Google Cloud experience
  • Airflow

DEPARTMENT:

Corporate Dallas HQ (remote)

POSITION SUMMARY:

Candidate will be given a hands-on role in the technology and operations role. Your role will be to steer new and existing products. Ideal candidates have a desire for technology, marketing innovation and the hospitality/retail industry. Previous relative experience is a plus but not required.

TASKS
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of technology, marketing and/or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Select products or accessories to be displayed at trade or special production shows.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.